‘Drag Race’ in 2024 tested the limits of global crossover appeal
Two years ago, I wrote that 2022 was the year Drag Race went global. I had actually pitched the idea even before Paramount announced that they had greenlit RuPaul’s Drag Race Global All Stars, a multi-country crossover series that would pit queens from 12 different franchises against each other in one Olympic-style battle royal. Drag Race was already moving in that direction with RuPaul’s Drag Race UK vs. The World and Canada’s Drag Race: Canada vs. The World. This kind of international spectacle seemed to be the franchise’s future.
Imagine telling me two years ago just how disastrous Global All Stars would end up being.